Events
The atmosphere of the event before it even begins
Event videos create a sense of presence before the actual event happens. They are
promotional teasers designed to set the mood and immerse the audience in the upcoming
experience. These videos act as a visual invitation into the future, giving the audience a
feeling that they are already part of the event — long before the doors open.
Where it’s used:
n Artists and concerts — teasers that make fans feel the vibe of a live show even before it
starts.
n Fashion shows — digital previews that immerse audiences in the atmosphere of the
runway.
nn Exhibitions and cultural projects — promos that bring art and ideas to life ahead of the
opening.
n Brand and corporate events — video campaigns that build excitement and anticipation
before launches, conferences, or gala nights.
Immersive Video
Video with a sense of presence: living and full immersion
Immersive Video is one of today’s key trends, as brands aim to sell not just products but
emotions, experiences, and stories. This format transforms passive viewing into active
living: the viewer feels part of the story, surrounded by visuals, sound, and motion that
create a deep emotional connection.
Where it’s used:
n Music & performance — turning concerts and clips into unforgettable experiences.
n Fashion & digital couture — shows where the audience steps inside the brand’s
universe.
n Marketing & advertising — campaigns built on presence and emotional engagement.
n Exhibitions & cultural projects — art spaces that surround the viewer with living visuals.
n Film & entertainment — cinematic experiences beyond the screen.
n Gaming & metaverse — the natural home of immersion, erasing the line between real
and virtual.